Top-Dog.org Local SEO Optimization Recession Advertising

In an article dated 4-17-09 called ‘Burger King to Boost Ad Spending’ distributed on the AdAge website, authored by Emily Bronson York, cites Marketing Director, Russ Klein, who acknowledges the strategy of the company to fiercely boost ad budgets amidst financial hard times.

Clearly seeing favorable good fortune during recession:

“…there is strong historical evidence around companies that step up with their innovation and advertising and their ability to move through economic downturns and they emerge with stronger brands on the other end.”

Wag the Dog Marketing – Local SEO Optimization

This assertion is bolstered In James Surowiecki’s article of April 20, 2009 for The New Yorker Magazine’s financial page. In the article Hanging Tough, Surowiecki points out that “numerous studies have shown that companies that keep spending on acquisition, advertising and R&ampD during recessions do significantly better than those who make big cuts.

Hence the reason to focus your hard earned dollars on local SEO optimization.

Recession Advertising & Marketing

Research by economist Roland Vaile, in 1927, discovered “firms that kept ad spending stable or increased it during the recession of 1921-22 saw their sales hold up significantly better than those which didn’t.” Also:

“A study of advertising during the 1981-82 recession found that sales at firms that increased advertising or held steady grew precipitously during the next three years, compared with only slight increases at firms that slashed their budgets. And a McKinsey study of the 1990-91 recession found that companies that remained market leaders or became serious challengers during the downturn had increased their acquisition, R. & D. and ad budgets, while companies at the bottom of the pile had reduced them.”

Also cited was the results of a major study of corporate behavior by the Strategic Planning Institute which concluded that companies that reduced ad spending during recessions grew less quickly in the years following recessions than more free-spending competitors did.

Marketing in Recession Advertising

Again this is why Wag the Dog Marketing so strongly suggests local SEO optimization for any company wishing to grow after this recession – or survive during it. Just as you found this article, Top-Dog.org, Top Dog aka WagtheDogMarketing net can get it done for your business.

Kraft brought out Miracle Whip in the great depression and it became the #1 dressing across the USA in only 6 months. The transistor radio was launched in the 1954 deflationary period by TI, and Apple launched its iPod in the 2001 recession.

Surowiecki explains that during the great depression another huge success story accomplished by Kellog’s:

“While Post Cereals…cut back on advertising (during this period,) Kellogg doubled its ad budget and by 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty percent and it…became…and remains the industry’s dominant player.”

History proves repeatedly businesses that increase market budgets benefit tremendously during and after recessions.

Surviving in this system of debt, known as our economy, is won by those stepping up to the plate and taking a chance when no one else will.

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