The web design Swansea businesses are often drawn to are pretty looking sites with special effects that are thrilling to the eye.
What many fail to realise is that these websites do not add value to the company.
Disappointingly because Swansea businesses have little knowledge of how a website works they fall for the belief that a great looking site will increase their profits.
This lack of experience means they don’t know that the company’s website needs to be displayed on the search engine pages or at a minimum be found through articles, press releases and other items that link back to their site.
On a rare occasion a business may ask the wed designer to produce a website for show or central information rather than being directly used for marketing.
However, the majority have their website designed and built with the sole intention of getting more customers or clients. In other words it is a lead generator for their business.
For many businesses they paid for a website and expect a return through acquiring new clients or customers, email marketing and all the other marketing strategies that can be used once they have an online presence.
Many have now realised that what they are looking for is not a web design Swansea company but a business marketing company that provides websites to be used as a marketing tool.
You only have to look at some important studies that have been released recently to understand why Swansea businesses are looking for an internet presence.
Figures show that the UK is heavily reliant on Google with 90% or more of the people using Google.
74% of internet users perform local search for local businesses.
Close examination of this data tells local businesses that a substantial amount of people in the UK are actually looking for their services or goods online and the vast majority use Google to search.
Swansea businesses who understand this data will quickly understand that Yellow Pages and similar directories are dying rapidly and even the local newspaper or radio will not have the response it once did.
As these statistics sink in you can see why so many Swansea businesses have stopped investing in the old media and are looking for a web design that works for their business.
As these businesses investigate further they have begun to understand the need to have their website rank on page one of Google if they are to win new customers.
If the sites generates business and improves profits who cares about flashy websites on page three of Google!
Learn more about web design Swansea. Stop by Gareth Jones’s site where you can find out all about website design Swansea and what it can do for you.