Green and Blue – what do these words mean and why are they used? Well many firms are now adopting and trying to associate themselves with being environmentally consious. Leading motor manufacturers like Ford and Volkswagen use the terms to communicate their environmetally friendly models – and so can you!
We know the Government want to reduce the amount of waste that ends up in landfill sites, and this has meant one thing – advertising. The Government has spend millions making recycling cool – from TV to slapping stickers on your bins – it’s everywhere and being part of the recycling revolution means you benefit too.
Recycling is very trendy, and modern forward thinking firms can use the positivity surrounding helping the environment to their benefit. Many of these eco conscious consumers actively seek to use products with good green credentials.
Thrift is cool. Being careful with money is very cool at the moment. Sure the economy in the UK hasn’t helped, but the enviro/thrift movement has a cult following. No longer do people really care about flashy packaging, when actually it’s costing them more money. Manufacturers also can use the “reduced packaging” element on their product.
Use these following tips to incorporate recycling into your marketing:
* Try hard to show your customers that you are recycling, and actively asking them to be part of that. There are many footers you can use on email communications, and others for letters.
* Use the Green word! Don’t just talk about it, rebrand your products if they have green credentials – most of the leading manufacturers use the “eco”, “green” wording in their product names
* On packaging that is recycled, consider using the recycle logo – looks great, is instantly recognised and brings the eco message directly to your customers when they are making their buying decision.
Top money saving tips for your business:
* Often, according to leading Waste Management company 707 Limited, recycling is more cost effective than sending rubbish to a landfill site. Due to the increasing costs of sending waste to landfill, and the increasing consious effort of saving every last bit of rubbish from the general waste bin.
* If you ask you sometimes get! Why not link up with your suppliers and convince then to reduce the amount of packaging they send to you. This means you get less waste, and they save money!
* Replacing all your paper within packaging can reduce the production costs and waste costs of your products – such as using internet based instruction manuals.
* Try to work out exactly how much in percentage terms you save by being more environmentally positive – you can then use this to spin a nice pro-environmental message to your customers. Many firms use messages about their savings in packaging – why dont you?
Jonathan Ratcliffe is a promotional Consultant from Top Search Limited. He writes for many websites on how to increase their promotional efforts using intelligent and cost effective tools.