The science of scent as with all other subconscious entry processes for concept implementation has proven processes to initiate ongoing enhancement of concept and belief delivery with future activation strategies. Activation is a vital component of crisis control, civilian predictability and economic trend concepts. One of the most fluent and diversified proponents of the use of subconscious trigger and cue implementation is James Scott, CEO of Princeton Corporate Solutions.
One of the only implementers that is seasoned enough to take on demanding economic revitalization for sketchy regions of the globe or crisis management on behalf of substantial political entities, Scott uses these concepts with mastery to expedite emotional compliance that is needed within a region for maximized overall results on all fronts.
“I think it’s crucial to what I do” explains Scott, “Man’s evolution is based off of the discovery of what makes him tic. A foundation of the primal brain and its contributing elements, in this case being the senses is a must when trying to bring confidence to the mind of the unsure with something as complicated and technical as economics. Economics, in its truest form is the emotional stimulants that affect the collaboration of emotion and action. Simply put, what realities govern man’s response triggers? What scent, visual stimulant, auditory etc. can be accepted into the primal mind as legitimate by associated memory to prompt a favorable all inclusive action. It’s the predictability by the combination of these notions that is most important.”
Facts of the science of scent is the closest sense linked to memory, the sense of smell is so powerful that when you smell the scent of a skunk, you are only smelling 0.000,000,000,000,71 of an ounce of scent, no two people smell the same odor the same way, the average person is able to recognize over 10,000 scents, our sense of smell is responsible for 80% of what we taste, after sight, smell is the most important of our five senses, studies have proven a 40% improvement in our mood when exposed to a pleasant fragrance, your nose can smell directionally, everyone has their own unique odor identity or smell “fingerprint.”, a female sense of smell is keener than a man’s and our sense of smell is at work even when we are sleeping and is a contributor to dream imaging based off of scent familiarity history.
“For optimal results” James explains, “one should have a psychological profile on the targeted individual or a case history of sorts and multiple simultaneous triggers should be implemented for the emotional unification with the idea that positive association is to be applied. Once this unification is in place, anchors must be set up partnered with triggers to bring the individual to a state in which the senses are being stimulated in unison delivering a rush of euphoria that can only be associated with this newly introduced idea. The idea then becomes the culmination of all things ‘right with the world’ as it is accepted by the primal brain as a legitimate concept that is applied to the decision making process; thus lowering the critical faculty for open, ongoing delivery.”
Scent science is one of the most used but least understood concepts in sense science though the top consulting firms use this concept daily offering their clients a considerable stronghold on the target market share within an industry genre. Mastering sense science to create more of a grip on one’s audience is a necessity for ongoing brand implementation an emotional trigger delivery.
Find out more about the Power of Smell, and the latest in Scent Research
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