Putting Together The Best Opt In Page To Grow Your Opt List

An online business without a method of lead capture (collecting email addresses) is very likely to be missing out on some serious revenue. Putting together an opt list, to increase your business, it’s best to have a fast and easy way for people to leave their information. This is where the opt in page comes in; it’s main task is to turn as many visitors as possible into subscribers.

Other common names for the opt in page include: landing page, squeeze page, lead capture basically all names relate to capturing or squeezing people’s emails.

Now I’ll show you how to set up opt in pages that have the ability to capture leads from thousands or maybe even millions of subscribers? Driving traffic to the opt in page is one task but getting them to give their information to grow your opt list is another. The strength of your opt in page is solely based on the proportion of visitors it turns to subscribers.

1. The design of opt in pages is quite simple, however if you want a web designer should do one for you at a low cost.

2. Find the opt in pages of some of the top marketers in your niche and get ideas from them, put together a swipe file, where you save copies of opt in pages you like and edit them to your liking.

3. Avoid putting any outbound links on your opt in page: links that will lead anywhere other than to submit a name and email address. Every link halves your traffic; give them as little option as possible to leave.

4. As I advise with just about everything; test and find out what works for you, keep testing until you find the opt in page that converts best (depending on the niche ten per cent opt in is quite good so don’t be discouraged by low conversions). I use google web optimizer to test pages. Using this you can have more than one page under the same web address, equal amounts of traffic are sent to each page and you see which converts best.

5. Many believe giving away something free (an ethical bribe) can be an effective way of encouraging subscription.

6. Also adding video to an opt in page not only gives the prospect information in a visual manner, but hearing a real person.

7. As with everything online test and see what comes out most effective for you in growing your opt list.

Once your opt in page is up you’ll need to test it by driving traffic it’s way, here’s another great article by Neil Russell; The Net Cash King to show you how to do just that for free: Free Website Traffic